At Polygons Media, we spend a lot of time thinking about this too. With Inside Google Marketing , we give you an inside look at how our Marketing team gets things done — what products we use, and in what order, to drive mindfulness, generate leads, drive online and offline sales, and increase app installs. Building a fruitful digital advertising approach can be challenging. And as consumer performance continues to change, you might be reassessing your own approach to achieving different goals or reaching your customers in new ways.