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Pacific Hardscapes Case Study: Redesign, Local SEO, Google Ads & AI

Case Study · Hardscaping & Pools · Marin & Napa

Pacific Hardscapes: A Redesigned Website, Local SEO, Google Ads and AI Readability for a Marin Hardscaping Company

How Polygons Media rebuilt the website, strengthened local search, ran high-performing Google Ads and made the site easy for AI assistants to read for an ICPI-certified hardscape and pool contractor.

Industry
Hardscaping & pool renovation
Service area
Marin & Napa County
Our work
Redesign · Local SEO · Google Ads · AI
25+

Dedicated service pages, from paver driveways and retaining walls to drainage and pools

2

Counties targeted with local SEO and Google Ads: Marin and Napa

ICPI

Certification highlighted on the site and in structured data AI can read

The client

Premium hardscapes and pool renovations in Marin County

Pacific Hardscapes designs and builds driveways, patios, pool decks, retaining walls, outdoor kitchens, fire pits and walkways, and handles drainage, synthetic turf, LED landscape lighting, and pool builds and renovations. As ICPI-certified masons, the team works with pavers, natural stone, brick, concrete and more.

The challenge

Showing the craftsmanship, and reaching local homeowners

Hardscaping is a visual, high-value purchase, and homeowners compare several contractors before asking for an estimate. Pacific Hardscapes needed a site that showed off its work, explained a wide range of services, ranked in local searches across Marin and Napa, and turned ad clicks into estimate requests.

Our approach

Four steps: redesign, local SEO, Google Ads, AI readability

1

Redesign the website

We rebuilt pacifichardscapes.com with large project photos, before-and-after galleries and a free estimate form on the homepage.

2

Strengthen local SEO

We created 25+ service pages and optimized titles, descriptions and content for searches across Marin and Napa County.

3

Run focused Google Ads

We built Google Ads campaigns around high-value services like driveways, patios and pool renovations, sending each click to the most relevant page.

4

Make the site AI-readable

We added an llms.txt file and LocalBusiness structured data, so assistants like ChatGPT, Gemini and Perplexity can understand the business.

Redesign & AI readability, in detail

What makes pacifichardscapes.com work

The site is built to impress homeowners and to be understood by search engines and AI assistants.

  • Before-and-after project galleries that show real pool and hardscape transformations
  • A free estimate form on the homepage, plus click-to-call phone links throughout
  • 25+ dedicated service pages covering hardscapes, drainage, lighting, turf and pool services
  • Local SEO titles and descriptions targeting Marin and Napa County searches
  • An llms.txt guide that points AI tools to the site’s key pages
  • LocalBusiness structured data with service areas, address and ICPI certification

The results

A stronger brand, more local visibility, ready for AI search

  • A website that sells the craftsmanship

    Project photos and before-and-afters let the work speak for itself.

  • Stronger local search presence

    Service pages are built to rank for hardscaping and pool searches across Marin and Napa.

  • A great Google Ads campaign

    Focused campaigns put Pacific Hardscapes in front of homeowners actively searching for its services.

What’s next

Growing visibility across Marin and Napa

We continue adding project photos and content, refining Google Ads, and keeping the AI-readable files in sync as the site grows.

Homeowners judge a hardscaping company by its work. A great website puts that work in front of them, on Google and in AI answers.