LA VIP Car Service is a Los Angeles-based luxury black car company serving high-net-worth individuals, corporate travelers, and airport transfers across Southern California. With a monthly digital advertising spend of $20,000, any inefficiency in the campaign carried real financial weight.
Over several consecutive days, reservations declined without explanation. The booking form was functional. The website was live. But something was quietly eroding the pipeline. The team needed answers fast and a strategy that would last well beyond the immediate dip.
Ensuring the Marin Wildfire Prevention Authority (MWPA) website meets ADA compliance was a meticulous and time-intensive process. We had to carefully review almost every line of content, from the text on each page to the captions and descriptions for every image. Each PDF required conversion into accessible formats, ensuring screen readers could interpret them accurately.