October 29, 2020
With many people continuing at home, people turn online more than ever to browse, explore, research, and buy. And while deal-seeking behavior is not new, COVID-19 has led to an increase in shoppers looking for value in terms of quality and price. Think beyond the highest days and prepare for an extended period of holiday shopping and deal-seeking. Capture primary and late holiday traffic by setting adequate budgets and competitive targets for Smart Shopping campaigns or Smart Bidding.