Get more value from each ad.

To maximize your campaign's potential, Google tests each ad in your account and automatically promotes the designs that perform best. We also optimize based on the types of users you want to find – so, if your app is a multi-level game, we'll take into account the other games users have played and aim for people likely to reach level 5 or higher.

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Expand your reach, big time.

After a simple setup process, your ad will be eligible to reach over a billion people across Google's network, including Google Search, Google Play, YouTube, and thousands of other mobile sites and apps.